Culture3Counsel believes that in all global organisations, there are cross-cultural issues, which are clearly visible, such as language and humour, or far subtler, such as coaching, individual work styles and group relationships. To help companies succeed in a multi-cultural environment, they approach this cultural diversity by examining the similarities as well as the differences. They work with teams and individuals on perceptions, misunderstandings, cultural systems, cultural experiences, and commonalties. They raise awareness of human cultural unconscious bias and how it affects behaviour. While some call this cultural competence, Culture3Counsel prefers to call it cultural sensitivity and understanding.
Misunderstanding, miscommunication and conflict frequently arise within cross-cultural and diverse teams. The measurable negative results include slower progress towards desired outcomes and wasted resources (time, money, skills). The intangible results can include individual underperformance, job dissatisfaction, increased staff attrition and a lack of synergy amongst team members.
Cultural Diversity and Unconscious Bias training equips multi-cultural teams with awareness and skills to manage issues such as communication, differing norms and values, lack of collaboration and difficulties with decision making. Team based cultural diversity training and coaching can significantly reduce this lack of synergy. The process of articulating clear, shared norms and values and team cohesion and synergy can be more effective once unconscious bias issues are addressed.
Many cross-cultural and diverse teams operate with a policy of, at best, unconscious tolerance towards each other’s cultural and individual differences in style and communication. Culture3Counsel advocates a more positive approach. By developing self-awareness, and encouraging a conscious and open discussion of culture, it is possible for teams to engage with diversity. The team can then use the wide range
of perspectives to enrich debate, increase understanding and team cohesion and optimize the use of the team’s skills to feed growth and development.